Jon Stewart and The Daily Show crew have released Earth (The Book,) a beautifully illustrated retrospective of life on Earth.
What the stakeholders needed was a way to tell Internet peoples how to acquire the book IRL. It was quickly determined, however, that since the book was also intended for aliens reaching Earth some time after our eventual demise, it might be helpful for them to be able to reference a directory of those worthy of reconstitution for study and food.
And so (The Website) has become a little something for everybody, regardless of what planet you’re from.
“From HTML to PHP, they know what it means.” — Stephen Colbert